EBS | Xmas

Romania's EBS | Xmas maintains specialized programming around holiday and festive music. The station's format revolves entirely around seasonal content - Christmas music during winter season, Easter programming during spring, New Year content appropriately placed. The format demonstrates how regional radio can successfully specialize around cultural occasions. Programming features traditional Romanian holiday music alongside contemporary pop versions of seasonal standards. Holiday programming carries cultural significance in Romania - it's not commercialized aggressively like Western markets.…