JT 3

Colombia's JT 3 broadcasts Latin pop, regional Colombian cumbia and vallenato, alongside contemporary reggaeton that dominates streaming platforms. The station acknowledges multiple audience segments within the same market. Older listeners want established Colombian artists from previous decades. Younger audiences demand current reggaeton and trap latino. JT 3 programs for both through careful dayparting. Mornings emphasize cumbia and traditional Colombian music, appealing to audiences with roots in rural culture. Afternoons shift toward contemporary pop and reggaeton. The station creates inte…