Justplay

Japanese pop radio faces competition from streaming services, so Justplay maintains relevance through live programming and immediate curation of current hits. The station plays J-pop in concentrated doses, mixing chart success with established hits. Contemporary Japanese pop artists dominate the schedule, with occasional nods to Kpop and Asian pop appealing to Japanese audiences. The format stays commercial and accessible. Justplay assumes listeners want contemporary hits - a safe assumption for radio in Japan. The station targets younger listeners primarily, though the broad pop format attrac…