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La nayarita 97.7 Tepic is radio you put on during a road trip across Nayarit and don't turn off. The playlist leans hard into Latin pop - think Shakira's 'Dónde Están los Ladrones' era, not her latest crossover. But it's not stuck in the past. You'll hear newer reggaeton too, from Bad Bunny to Rauw Alejandro. The local flavor sets it apart. Announcements in Spanish keep it grounded. This is a pop radio Mexico station with identity. The morning segment drags - too many ads. Stick around for midday music blocks. That's when the energy picks up. The DJs know their audience, mixing bachata, pop, a…
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