Metro HITS Radio

Bulgarian pop radio works differently than Western models. Metro HITS balances music blocks with frequent news bulletins and cultural updates targeting the Sofia metropolitan area. The station's core audience is urban, employed, driving during commute hours or in the office. Pop music here means European chart standards, Bulgarian pop stars (like the perennially popular Gery Nikol), and enough Turkish and Greek music to acknowledge regional connectivity. News segments occur every hour and feel genuinely informative rather than surface-level headlines. The station respects that its audience nee…