Nick Jr.

Nick Jr. in Afghanistan plays classical music. That's it. No nursery rhymes, no pop, just Bach and Beethoven. It's oddly perfect. The station's programming is minimalist - long stretches of symphonies and chamber works, occasionally punctuated by short breaks. You might hear Mozart's Eine kleine Nachtmusik followed by a Schubert impromptu. The lack of chatter is refreshing. For a children's brand, this is bold. It works because kids don't need constant stimulation. Let them sit with a Chopin nocturne. Classical radio Afghanistan is almost nonexistent, so Nick Jr. fills a gap nobody knew existe…