Ultra RGV

Ultra RGV broadcasts from Mexico's Rio Grande Valley region as an oldies and contemporary hits station, positioning itself in the format that emphasizes proven music over current trends. The station programs classic hits from R&B, hip-hop, pop, and rock eras - artists whose popularity already established, reducing curation risk. This format appeals to audiences with proven taste boundaries and long memories of what radio used to deliver. Mexican radio audiences span ages and musical generations, and oldie-focused formats acknowledge that diversity by treating established music as legitimate ch…