უცნობი FM

Georgian radio carries something outsiders rarely hear - a country's actual musical conversation with itself, conducted entirely in local language and local context. უცნობი FM operates in that space, broadcasting to and from an audience that knows what Georgian music sounds like without explanation required. The station's format assumes that baseline knowledge of its listeners completely. Programming moves between contemporary Georgian artists and traditional material with the ease of stations in major markets, because Georgia itself is the market being served primarily. Voices in the language…