11 stations in China
Sports radio isn't just about scores and stats; it’s the heartbeat of fandom. A truly great sports station understands that it's selling narrative, passion, and a shared experience. Lazy stations just parrot headlines or endlessly cycle through syndicated content that feels disconnected from the local pulse. The best ones, however, are deeply embedded in their community, offering immediate, often raw, reactions to triumphs and defeats. They thrive on the live, unscripted drama of a game, translating every bounce, every tackle, every shot into vivid theater for listeners. Think about the iconic…
