Alpha FM

Alpha FM exists in Brazil's densely packed commercial radio ecosystem where format discipline matters and audience rotation is fast. This is stations-radio designed for mobility - quick hits, personality-driven talk blocks, music that keeps energy up through drive times. Brazilian radio historically balances pop with regional styles, and Alpha FM navigates that balance competently. The station serves São Paulo's working population with what they actually want to hear, not theoretical radio. Mornings hit hard with upbeat pacing. Midday softens slightly. Evenings return to energy. It's a profess…