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Azerbaijan's international radio carries the responsibility of representing the nation's music and culture to global audiences while maintaining domestic relevance. It's a dual mission that requires careful curation. The programming balances Azerbaijani music - contemporary pop, traditional mugam recordings, contemporary artists gaining international recognition - with international selections that situate Azerbaijan within global music culture. It's not ghettoizing local content or treating it as secondary to Western pop. Rather, programming assumes listeners value both and creates dialogue b…
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