Buenisiima

Buenisiima serves the Spanish-speaking radio audience across Mexico with programming firmly rooted in what actually sells records there. Regional Mexican dominates the rotation - ranchero, banda, norteño - alongside pop hits from across Latin America. The station doesn't pretend this is sophisticated music journalism. It's unapologetically commercial, which paradoxically makes it more honest than stations that hide their playlist dependencies behind pseudo-curation. What Buenisiima does is understand its audience completely. The morning shows include talk segments about family and relationship…