Hits FM

Kathmandu's Hits FM serves the broadest possible audience without pretending to be something it isn't. Pop-forward programming. Modern hits. Bollywood crossover tracks that dominate the subcontinent. The station acknowledges Nepal's radio culture: massive Bollywood consumption alongside English pop, some local artists gaining traction. Hits FM doesn't fight that current. It rides it. Morning drive time builds energy - upbeat production, talk segments in English. Afternoon shifts into softer rotation. Early evening returns to aggressive Top 40 positioning. The presentation feels competitive, po…