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Sabah's interior plateau communities developed radio culture shaped by geography rather than demographic targeting. Keningau FM broadcasts at 96 kilobits into an area where streaming means nothing and cable television arrived decades late. The station's role is simultaneously musical outlet and cultural backbone. Programming emphasizes Malaysian pop alongside regional artists and occasional international tracks selected for how they resonate with local audiences. Talk segments address indigenous land issues, agricultural cycles, and community concerns that national broadcasters consider too pr…
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