Myx

Myx operates at unusually high bitrate for Philippine radio, which hints at ambitions beyond typical regional format. The station targets younger urban listeners with contemporary Filipino pop and international hits, positioned as modern and accessible. Philippine pop music has exploded in recent years, producing artists who chart internationally while staying rooted in local sensibilities. Myx catches that generation. The format is radio as entertainment platform rather than community utility - think more commercial energy, more production polish than regional competitors. The programming doe…