NRJ Urban Hits

NRJ Urban Hits is the NRJ network's rap-and-pop crossover channel, and it knows exactly who it's for. Aya Nakamura, Dadju, Tayc, Ninho. Glossy hooks over trap-leaning production, sung in French with the occasional English chorus thrown in. As pop radio France goes, this sits at the commercial end: hook first, chorus early, no apologies. Deep cuts? Not here. It's a hits station. That's the deal. What it does well is momentum. The sequencing rarely sags, and French pop has enough genuinely good records in circulation right now to keep a tight playlist from going stale. The curation isn't adventu…