Sounds of Yesterday

Mexican rock and oldies radio serves audiences who grew up with rock music before reggaeton dominance - Sounds of Yesterday programs classic rock acts, 1970s through 1990s rock tradition, and oldies hits from the era when rock radio commanded major market share. The station doesn't treat this music as nostalgia obligation - it programs with clear belief that these songs and artists remain musically superior to contemporary alternatives in their estimation. Classic rock radio globally carries this attitude, but Mexican listeners experienced this era's rock music with different cultural framing…