88.6 New Rock

Austria's 88.6 New Rock targets the rock audience across rock, alternative, and harder styles. The station's frequency number becomes branding - instantly recognizable across Vienna and surrounding regions. Programming tilts toward current alternative rock without abandoning classics. Newer acts share rotation space with established names. The format assumes listeners care about discovery - the station functions as curator rather than jukebox. Morning slots feature newer songs getting radio introduction, building familiarity. Evening blocks go deeper into album tracks and remixes. News bulleti…