ITALIA Millenials Italy

Italian radio targeting millennial audiences carries a specific mission - programming modern Italian pop and international hits for listeners who don't connect with traditional Italian radio's emphasis on heritage and established acts. ITALIA Millenials programs contemporary Italian artists alongside global chart music, respecting that Italian musicians are creating work now worth serious airplay rather than treating Italian pop as nostalgic category. Contemporary trap, emo-influenced pop, hip-hop movements originating in Italian communities get real rotation. International acts dominate some…