La Primera

La Primera broadcasts pop and Latin music from Mexico to audiences expecting contemporary hits and regional sounds. The format emphasizes Spanish-language music centrally - Mexican pop singers, Latin regional acts, and crossover stars who perform in Spanish. International pop music appears in rotation, though primarily tracks that have gained traction in Latin markets. Programming reflects Mexican tastes directly, programming songs that perform well in Mexican streaming services and radio markets. DJs work in Spanish, addressing listeners in their primary language. Local news, community announ…