Massa FM

Massa FM exists in Brazil's crowded commercial radio space without apology. The station leans into pop-rock hits and chart action with zero pretense toward curation. Some find this approach lazy. It's not. There's a difference between 'formulaic' and 'honest about the formula.' Massa FM picked its lane and owns it completely. Programming splits between Brazilian pop-rock acts like Titãs and more recent domestic releases alongside international staples. The morning drive time gets talkative - DJs dominate, songs shrink. Afternoons flip the ratio. Evenings get pretty. What makes Massa FM functio…