SunriseFM

The Netherlands hosts significant Indian communities, and SunriseFM serves them with Hindi-language programming and Bollywood music. This is diaspora radio - it connects communities to music of origin while operating in a new geographic location. Hindi film songs dominate the schedule, supported by contemporary Bollywood pop and classical Indian music. The station operates as a cultural anchor for listeners wanting music connected to their heritage and identity. Dutch radio dominated by Western pop would leave this audience underserved. SunriseFM broadcasts in Hindi, limiting reach to Hindi sp…