Virgin Radio Hard Rock

Virgin Radio Hard Rock takes the Italian Virgin brand and points it toward the corner of rock that doesn't make it onto mainstream playlists - metal, post-grunge, punk heritage, and the harder edges of classic rock. The programming assumes you already know what you want and have strong opinions about it. Current heavy rotation leans toward acts that built their sound on distortion and attitude. You'll hear Black Sabbath sitting next to newer metal bands taking similar foundations into different territory. Italian radio's approach to rock differs from what you'd get in northern Europe - there's…