100% Hip Hop | NTS

NTS hosts a hip hop show that commits completely to the genre without compromise or dilution. The programming philosophy matters here - this isn't hip hop sprinkled into pop rotation; it's a dedicated showcase. London's hip hop audience has access to specialist programming most markets lack. The shows mix canonical tracks from the genre's foundations with contemporary releases and deep cuts from international producers. Selection logic reveals listening knowledge. You hear what happens when curators actually understand hip hop's aesthetic rather than treating it as content category. Production…