104.3 The Hippo

US rock radio occupied massive cultural space before streaming fractured audiences into algorithmic niches. Stations like 104.3 The Hippo maintain format through committed programmer who refuses to acknowledge current market reality. Classic rock dominates - Led Zeppelin, Pink Floyd, Aerosmith receive constant rotation because those artists built station's foundational audience decades ago. Contemporary rock struggles here. Alternative rock from the 1990s gets occasional rotation but resentfully. Current rock artists rarely break through. Programming philosophy centers protecting existing audi…