40UP

40UP targets Dutch audiences age 40 and older, which immediately defines its programming logic. Stations aimed at specific age groups work backward from that audience's preferences - what music did they love, what speaks to their life stage, what do they want to hear while driving or at work. The music listed as 'Music' without specifics probably means a mix spanning 80s through 2000s material, adjusted for what 40-something audiences reconnect with. Classic rock, disco survivors, 90s alternative that aged well, contemporary artists who skew slightly older in listener demographic. The 320 kbps…