94.7 KUMU

94.7 KUMU broadcasts from Hawaii at 128 kbps with a remarkably diverse format spanning alternative rock, ambient music, hip-hop, R&B, pop, and oldies in single programming day. This format eclecticism signals either a station struggling to define identity or one serving extremely diverse local audience requiring broad appeal across generations and subcultures. Hawaii's unique cultural position influences radio strategy: tourism and military populations mix with native Hawaiian communities and multiethnic mainland transplants. No single genre serves everyone. KUMU accommodates that reality. The…