99.7 Now KMVQ

99.7 Now KMVQ doesn't pretend to be anything other than what it is: a meticulously programmed hit machine. That's not an insult. The station knows its audience - commuters on the 101, office workers in SoMa, college kids in Berkeley. You'll hear Taylor Swift and Drake alongside newer tracks you should know. The DJs keep chatter minimal, letting the music drive. It's efficient. It's polished. It works. The 'Now' in its name isn't just branding; this station moves fast on new releases. If you want to hear what's breaking in pop before your friends do, this is your source. Sure, you could get thi…