AIR KODAI FM

All India Radio runs a different playbook than commercial stations. AIR KODAI FM is part of that system, broadcasting to the Tamil-speaking regions with a mandate that extends beyond revenue. The station carries classical music, contemporary Tamil cinema soundtracks, devotional content, and live talks from the region's cultural institutions. It's a public broadcaster's approach: educational weight mixed with entertainment. No algorithm here. No focus groups deciding playlists. The scheduling reflects what the institution believes matters - which sometimes aligns with listener preference, somet…