All India Radio AIR Punjabi

All India Radio carries institutional weight in Indian broadcasting - it's the government station with the deepest reach and most conservative approach. But that conservatism comes from decades of understanding audience needs across regions. AIR Punjabi reflects the station's commitment to Punjabi language preservation and cultural programming. Music selection honors the region's traditions while acknowledging contemporary popularity. Classical devotional music gets serious programming time. Folk traditions receive proper treatment. Modern Punjabi pop gets rotation without overshadowing tradit…