Alpha FM

Alpha FM broadcasts across Brazil's interior with a format that mirrors Brazilian pop radio DNA. The station mixes sertanejo, funk, and contemporary pop tracks that dominate Brazilian charts, refusing the pretension that streaming algorithms have somehow replaced radio's cultural function. Morning shows trade in personality-driven talk: humor, gossip, local news nobody else covers, celebrity interviews with artists actually touring the region. Music blocks rotate hourly, keeping energy peaks synchronized with morning drive and afternoon letdowns. The playlist strategy isn't sophisticated, but…