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American sports talk radio occupies different cultural space than music radio or news radio. ESPN 710 Los Angeles programs sports analysis, live game broadcasts, and entertainment-oriented sports discussion targeting metropolitan Los Angeles audience. Los Angeles has major league teams across multiple sports, so programming can focus on deep coverage of specific teams rather than national rotation. Sports radio listeners develop intense relationships with personalities and shows - they're not seeking discovery or background music. They're seeking community and affirmation of their sports fando…
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