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Southern Brazil's identity runs strong in Gaúcha Serra, a station rooted in Rio Grande do Sul's particular musical culture. The programming centers on gaúcho music traditions, regional folk, contemporary Brazilian artists from the south, and the understanding that Brazil's musical landscape includes far more than what international markets recognize. Samba and bossa nova get shelf space, but so does choro, forró, and the specifically southern Brazilian rhythms that define this region's sound. The station broadcasts to people who grew up with this music, who understand its cultural weight, who'…
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