Heart Dorset 102.3

Heart Dorset 102.3 operates confidently within the UK's crowded commercial pop radio space with the certainty of a station that knows its audience intimately and doesn't overthink its programming mission. Chart-focused music fills most dayparts systematically. You'll hear Ed Sheeran, Taylor Swift, current UK top 40 rotation in heavy rotation. It's not breaking new ground or attempting artistic innovation. That's not the operational mission. The shows work because they understand what people genuinely want during their commute time - energy, recognition of familiar songs, a sense of what everyo…