hit104.9 The Border

hit104.9 The Border serves up Pop radio Australia style, bright, polished, relentlessly upbeat. Based on the New South Wales-Victoria border, this station knows its audience. The playlist sticks to the top 40 but throws in Aussie favourites like 5 Seconds of Summer and Tones and I. The presentation is slick, though the morning show has actual personality. That's rare. It's radio designed for commuters and shoppers, not for deep listening. And that's fine. There's a place for unapologetically mainstream pop. The station does exactly what a commercial pop station should: keep you humming along.…