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About This Station
Holiday country radio has become its own format in American heartland markets. HPR-3 Heartland Christmas serves listeners who want Christmas music styled through country sensibility. The station programs country Christmas material, holiday standards, and seasonal country songs throughout the year - it's not limited to December despite the name. You're hearing Dolly Parton's Christmas album, Willie Nelson's holiday recordings, contemporary country artists doing seasonal material. That specificity matters for country audiences. The DJs embrace the holiday framing without irony. Talk segments ref…
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