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Jack FM represents the middle ground of Canadian radio - pop music for people living actual lives, not marketing personas. Regina's iteration plays contemporary hits alongside songs that aged better than expected, avoiding the genre specificity that makes format radio feel segregated. The programming acknowledges that listeners don't organize their musical taste by demographic target - they just want songs that work at different moments. Morning shows carry local personality, DJs who actually know the community rather than reading from national scripts. The station bridges major artists and th…
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