Mad Mix Main

Mad Mix Main is Sweden's no-nonsense pop-rock station. Daytime playlists lean heavy on upbeat international hits and Swedish classics - think Roxette's 'It Must Have Been Love' followed by something from The Hives. It works. The production is crisp, the energy consistent. But the real magic happens after 10 PM when the DJs break out the B-sides and obscure imports. You rarely hear that on mainstream pop radio Sweden offers elsewhere. The station doesn't try to be everything to everyone. Instead, it carves a niche for listeners who want familiar hits with the occasional curveball. Want to liste…