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About This Station
News and talk radio operates under entirely different logic than music formats. Audience loyalty depends on perceived expertise, personality, and local relevance rather than song selection. News Talk 630 WPRO serves Providence and Rhode Island with local news, national news feeds, and talk programming addressing issues that matter to New England audiences. Format structure follows predictable patterns: news blocks anchoring each hour, talk shows filling space between. DJs function as community figures and information sources. Expertise matters. Audiences respond to hosts who demonstrate actual…
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