RMC Great Artists

RMC Great Artists is a fixture of the Italian radio landscape, serving up pop oldies with unabashed nostalgia. The station's core audience is clearly those who remember when radio was the heartbeat of daily life. Lucio Battisti, Mina, and Adriano Celentano get heavy rotation, interspersed with Motown and British invasion hits. It's not adventurous: you won't hear indie or contemporary pop here. That's the point. The daytime slots lean heavier on vocals, evenings are more instrumental. But the formula stays consistent. It doesn't try to be cool. It's comfortable. That's why it works. The presen…