SIBC Shetland

SIBC Shetland serves the Shetland Islands with programming approach that reflects genuine community identity rather than treating insular listening as marginal market. The station's entire philosophy centers on broadcasting music alongside content that actually matters to listeners in this specific place. Programming spans contemporary music alongside regional traditions and local artists creating work worth hearing. The hosting carries intimate knowledge about community - not intrusive but genuinely connected to listener experience. Shetland radio faces unique challenges - geographic isolatio…