Talk Radio 960am

Talk Radio 960am positioned itself as music radio by corporate classification while in practice functioning as talk-heavy programming with musical interludes. The format reflects American radio economics where talk generates licensing advantages and personality-driven revenue. Programming mixes news updates, personality-driven chatter, listener call-ins, and occasional music blocks that break up conversation flow. At 64kbps compression doesn't matter much since talk intelligibility matters more than audio fidelity. The station attracts listeners seeking engagement and community connection rath…