Viva Nostalgia Radio

American oldies radio targets audiences pursuing emotional connection through music from their own past decades. Viva Nostalgia Radio operates within this tradition, programming songs that carried weight for listeners during formative years. Song selection spans from the 1950s through the 1970s primarily, occasionally drifting into early 1980s material. The programming logic assumes listeners aged forty and above form the core audience. Marketing reflects this understanding. Morning segments feature uplifting, recognizable hits that start days positively. Afternoon slots may introduce deeper c…