WLUM

WLUM is the kind of alternative station that doesn't overthink its playlist. It's a steady stream of indie and rock that knows exactly what its audience wants: the hits, sure, but also some deeper cuts you forgot existed. You'll hear Arctic Monkeys followed by an older Interpol track, then something from a local band you've never heard of. That's the charm. The station's roots in Milwaukee's radio scene give it a slightly Midwest sensibility, less pretentious than a coast alternative station, more focused on good songs than cool points. The on-air talent keeps things moving without getting in…