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104.3 HITfm does exactly what its name promises - hits, and plenty of them. This is mainstream American radio polished to a high shine, programmed for maximum replay value. Think the current Billboard Hot 100 on a loop, with occasional throwbacks that still get airplay. It's not trying to be cool or underground. It's aiming for the largest possible audience, and that crowd-pleasing strategy works. The production is slick, transitions tight, DJs stay out of the way. If you want to know what America is actually listening to right now, this is it. The station delivers a consistent mix of pop, hip…
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