Beach 105.5

Beach 105.5 owns a specific niche and executes it competently. This is formula pop radio - current chart dominators, familiar singers, predictable rotations - but the execution matters. Programming hits the mark for casual listeners who want familiarity without deep engagement. Dua Lipa sits next to Taylor Swift sits next to whoever's dominating TikTok this week. The station understands its audience isn't seeking surprises. Beach positioning comes through in imaging - sound beds feature ocean ambience, jingles reference sun and sand, production feels intentionally bright. Weekday mornings shif…