CKRV "97.5 The River" Kamloops, BC

Kamloops' CKRV 97.5 operates under The River branding, combining contemporary pop with classic oldies selections. Dual format keeps programming diverse across broadcast day. Morning shows emphasize contemporary hits. Daytime transitions toward balanced mix. Evening brings oldies focus. That scheduling reflects demographic patterns in smaller Canadian markets. Mixed generational appeal broadens potential audience. Contemporary listeners enjoy current hits. Older demographics appreciate familiar music. Station successfully bridges both markets simultaneously. Canadian content policy influences a…