KWRL 102.3 "The River" La Grande

KWRL 102.3 "The River" keeps La Grande plugged into pop's pulse. Drive through eastern Oregon and you'll catch it - reliable, upbeat, and surprisingly eclectic for a small-market pop outlet. The playlist leans heavily on current chart-toppers: Dua Lipa, Taylor Swift, the occasional throwback that still gets radio play. But there's personality here. The morning host talks like a human, not a voice-tracked robot. Afternoons shift toward slightly deeper cuts, though nothing too obscure. The midday mix often includes recent hits from SZA and Olivia Rodrigo. Evenings are more relaxed, leaning into…