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Peterborough's Heart operates under the national Heart network's formula while maintaining regional responsibility to a specific audience. Pop and rock balance throughout the day, with pop favored during commutes and rock reserved for evening slots when younger audiences drive longer distances. The on-air voices follow Heart's brand precisely: upbeat, conversational, never hectoring. Listeners expect consistency across the Heart chain, and Peterborough delivers that while inserting local news and regional culture commentary. UK commercial radio has evolved toward personality-light programming…
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