KOZT

Small-market American radio often defaults to oldies format because the investment required for contemporary music competition becomes prohibitive. KOZT represents this practical reality - playing hit songs from the '50s through early '80s with zero pretense about audience development or cultural significance. These are songs that worked commercially when they arrived, maintain audience recognition years later, and require no explanation to listeners raised on these broadcasts. The logic is pure commercial radio fundamentals: familiar music minimizes listener departure, known songs need zero p…